About this tool
How we estimate
Estimated earnings are views multiplied by RPM, divided by 1,000. RPM (revenue per 1,000 views) is what the creator keeps after YouTube's share, so it's lower than CPM, the price advertisers pay.
For long-form videos we start from typical advertiser CPMs in the viewers' countries, leave out views that don't show any ad, apply the creator's 55% share and adjust for the video's topic. Shorts are paid differently, so they use their own RPM ranges. Every result is a range with a low, an expected and a high value.
Long-form vs Shorts
Long-form videos earn from ads shown on the video itself. Shorts ads play between Shorts in the feed; that revenue is pooled, shared out by views, and creators keep 45% of what is allocated to them. As a result, Shorts RPM is usually a small fraction of long-form RPM. Switch between the two to compare.
What moves the number
- Audience country: advertisers pay very different amounts for viewers in different countries.
- Topic: finance, business and technology usually draw higher ad rates than entertainment or music.
- Season: ad budgets peak at the end of the year and drop in January.
- Ad settings and audience: videos made for kids can't show personalized ads, and longer videos can carry mid-roll breaks.
- Views with ads: ad blockers, short sessions and viewer location mean not every view shows an ad.
Start from a real channel or video
Paste a video or channel link and we fill in daily views from public numbers: for a video, its views divided by the days since it was published; for a channel, the average views of its recent uploads and how often it posts. The format (long-form or Shorts) and topic come from the video, and you can change any value afterward.
These figures come from public view counts and our own RPM assumptions. They aren't what YouTube pays or has confirmed, and real earnings can be very different.